Request access
Kept · No. 031 ·

Taste, on record.

Too much to buy. Too little worth choosing. Sift records what people you trust kept, and what they left out.

Sift around

Word of mouth learned to scale. Its record-keeping didn't.

Alfred Eisenstaedt, 1938.

Someone you trust says one word about a coat. By Friday, a thousand people own it. The brand sees the spike. She sees the comments. The trail breaks in between.

Shopping is easy. Choosing is the hard part. So we follow the people who choose well.

Taste deserves a record.

People have always bought on someone's word. What changed is the scale. Sift keeps the record.

What we're making

The page in front. The record behind.

Sift Page shows what she kept, with the links. Sift Record keeps everything behind it: contract, post check, attribution, invoice and payment.

 Post by @matranchesi, shown as an example. She is not a Sift user.

Sift Page · her edit, open to everyone

    Sift Record A sale through her page is attributed to her on first and last click. Her feed stays untouched.

    Taste shows up when you can't keep everything.

    Your turn

    Sift around and build your look.

    Tap a slot and swipe until it's right. Empty counts as a choice.

     

    Now open

    Your taste already sells. Put it on record.

    We're starting with a few creators, agencies and brands. On purpose.

    You are